One site I can really appreciate is the one done by the clothing company Arcteryx. Arcteryx does a great job of fitting their clothes and their brand into a certain niche and aesthetic that peoples interests fall into. This makes their product more desirable because people want to buy the brand in order to be associated with the type of person that wears it, a hiker, skier adventurer, thats who they want to be, and Arcteryx helps them achieve that. I want to incorporate this kind of aesthetic into my site so that people with similar interests to mine will have a place for inspiration and want to come look at whats going on.
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